On January 19, 2023, the Bear Cave released a report highlighting issues at Planet Fitness. Allegations in the report include: membership cancellation problems, miscellaneous fees, consumer complaints to several state’s Attorney General’s Offices, and an altered slide understating market saturation in an investor presentation by the company.
Shares of Planet Fitness, Inc. stock dropped more than 3% in intraday trading following the release of the Bear Cave report on January 19, 2023.
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